How search works when using a search engine like Google
This video was published on YouTube in 2010 - but the information it contains is still relevant today.
This video was published on YouTube in 2010 - but the information it contains is still relevant today.
There has been times when a client has requested to move their website to a new domain. Last year I had a client who changed their domain from a .com to a .co.uk domain and lost the .com version because it got snapped up when they forgot to renew it. This is an unfortunate situation but it can easily happen. There are people who are quick to snap up old domains, especially .com domains if they expire and don't get renewed on time.
An established domain, especially one that has been around for a few years, can be useful for the person who buys it, even if it's just to take advantage of the traffic that domain can provide. They then put ads on those domains in the hope they will generate some income. My client who has a tiling business and the new domain www.ctshartlepool.co.uk is still having problems getting his new website domain to replace the old one in the search results.
A 301 redirect, which is normally used to automatically send traffic from the old domain to the new one can't be used in this case because the old domain is not under his control.
It's important to remember to always make sure your domain name is renewed in plenty of time, and the best way to do this is to set the domain to 'auto renew' which most domain registrars provide in their control panel.
Hopefully, we can help the client in this case to get his website to rank high in the search results again to replace the poor quality website that has taken it's place. Even though Google is incredibly good at assessing the relevance of websites to provide its users with good search results, it can still get it wrong unless it gets a little help in pointing it in the right direction.
Got a question about how the Google search engine works?
Maybe this will help answer some of your questions about the most popular search engine in the World.
Wow. It's amazing how things can change over a relatively short period of time. One minute it seems like there is hardly any work coming in, then when you least expect it, you suddenly find yourself busier than usual.
Since the end of September, these last couple of weeks have seen an upturn in business, with six new websites being required. Five of which are for existing clients who want to expand their business, plus a new client who is looking to have a new website to promote her music tuition services. This site is in the early stages of development and will soon be fully operational at www.vjschoolofmusic.com
Funny thing is, I was just getting used to my lower working hours and concentrating on some d.i.y. projects, when suddenly out of nowhere I was hit with all this extra work.
Can't complain though. Better than having no work at all.
New sites also include www.allclean-services.co.uk which is a cleaning business that also offers a sanitation service for business and home owners who want to keep Covid 19 at bay. This client also wants another pressure washing website built, and work on this is due to commence very soon.
Two other cleaning related websites are www.qualitasendoftenancy.uk for specialised cleaning services for landlords and tenants who want their property put in good order before a change in tenancy. The other site is www.qualitascarpetcleaners.uk for promoting their carpet cleaning service.
SB Window Cleaning Services is a company that has rebranded and revived their old website, but with a change of business name. Their URL is www.sbwcs.co.uk
So things seem to be looking up. But who knows how the next wave of Coronavirus might seriously impact on businesses again. Perhaps 2021 will be the light at the end of the tunnel.
Who would have thought that at the beginning of the year the World would change so much in such a brief period of time. As we all know, nearly all types of businesses have been affected by Covid 19. Some more than others of course. I personally have seen a drop in income, due mainly to the knock on effect of other businesses being affected and the lower rate of new business coming in. Expected projects from existing clients have also been put on pause until recovery kicks in.
As of September, there is some signs of recovery, as some existing clients are wanting updates to their website, but still, in comparison to previous years, there are still much fewer new business startups looking for getting a new website built.
I have just completed one new website though, for a former client who is looking to start his own business with conservatory roof insulation. The website www.conservatoryinsulationspecialists.co.uk has had the main pages completed, and further development is on the horizon. I have also seen some increased activity from some existing clients who needed new updates to their website, and I've also taken over a couple of websites that needed reviving because they were having problems with their original service providers. These include www.backtohealth-leicester.com and www.mywindowclean.com (still in development). However, fingers crossed, here's hoping that things will improve and that most businesses will get back to some kind of normality in the coming months.
The last few weeks have seen a flurry of activity with website updates and some new designs being cranked out. Among them are a new website for a new client who chose to use one of the new templates I have designed for his window cleaning business Be Clean Window Cleaning. His website is www.be-clean.co.uk. There is still some SEO work to do to bring it to completion so at the time of writing this post (8th March 2020) it's still a relatively new website and it usually takes a few weeks to start seeing decent results in the SERPS.
Other work recently completed is a fresh makeover with new pages being added to Jamie Wilkes paving services as well as new updates to websites that belong to a number of long standing clients ACS Window Cleaning, www.acs1st.co.uk based in Chelmsford and Waterforce Property Services, www.windowcleanerleeds.co.uk based in Leeds.
See screenshots of work below and call me if you want a quote for your own small business website.
The leading window cleaner directory in the UK www.windowcleanerdirectory.co.uk has recently been given a fresh clean look, along with its main company website Window Cleaning Resources. Both provide improved navigation to access window cleaning related articles and customers who are seeking a professional window cleaner based in the UK.
Unfortunately, the old Window Cleaner Directory was not being updated effectively, and this was partly due to the automated listing procedure which was incorporated into the website. Although it was a good idea at the time, it gradually started to show cracks in the system as some listings and links to company websites were no longer working.
The new system of manually adding companies to the directory is being managed by myself to ensure each listing is genuine and being kept up to date. Advertisers are required to have their own company website to be included in the directory, and if their site goes down they will be removed from the listings. This is to ensure customers seeking a window cleaner through the directory can be assured of finding a professional service, and one that is still in operation.
If you are a professional window cleaner and you would like to be included in the directory then please feel free to apply for a free or featured listing through the link below.
The requirements for both websites were fairly simple and only involved a few pages to describe their services and organisation. With some basic on-site search engine optimisation, and a few selected directory backlinks I'm expecting to see good results from SERPs.
Usually websites like these can be built and published within days of the client placing the order, subject to the appropriate information being provided to give the website visitors a clear and detailed account of the client's service.
Anyone who needs a modern clean and mobile friendly website to promote their business, club, charity or organisation online, feel free to get in touch for more information.
Having spent the last ten years or so designing websites for my own use and for clients, I now find that a lot of my time seems to be spent typing emails or updating existing websites. Building new websites no longer takes up as much of my time these days. But on reflection I do prefer the creation process of building a new website from scratch. In some cases it can be a very time consuming process though, depending on how much work is involved. For a one man business like myself, this means that when I am busy, it means less leisure time. And I do enjoy my leisure time.
Of course, this doesn't mean I turn down work. Not in the least. But I can afford to be more selective if there are constraints on time available. However, I do like the creative process of building a website that does not require a long term commitment that involves regular updates. Which is why I have always preferred to design simple brochure style websites and avoided ecommerce websites which generally regular maintenance.
Right now, having recently completed two new websites for clients, I'm going to spend some time designing and building some new templates for various types of business which I hope to make attractive enough to generate some new enquiries. But hopefully, still have some leisure time to enjoy other pursuits in life that I find just as interesting and challenging.
There are many ways to get visitors to your website and your main goal should be to take advantage of all methods available to you. This includes offline as well as online techniques.
If you have just recently had a website built for your company or organisation then the first step is to make sure your website gets found and indexed. You can do this by submitting the website address and details to Google and other search engines of your choice. Most of them have a submission form where you can do this. Another way is to get a link to your website from another website, such as a business directory or a forum or blog. To find out if it is already listed you can use a search query. For example, if you type site:yourdomainname.com into the Google search box, (replacing yourdomainname.com with your own domain name) you should get a list of your website pages that Google has found and indexed. If your website domain does not show up then it still hasn't been indexed.
In some cases a website can get de-indexed if it has been penalised by Google for some reason. This can happen when Google discovers a website is using deceptive methods or poor, spammy content plus 'blackhat' SEO methods and excessive low quality link building in order to get found.
Quality link building is still a good way to boost a website's performance. If you have highly relevant inbound links from external websites that are well ranked then this can help your own website rank higher. But because Google doesn't just rank websites based on external links alone, there are various other factors involved which have an impact on how well your website gets ranked.
To learn more about the methods I advise my clients to consider and use to improve search results READ THE FULL ARTICLE here.