Choosing the right business domain name for your website
When it comes to registering a suitable domain name for your website it’s important to choose one that projects the type of image that you want your organisation or business to be remembered for. Your website will be the ideal tool for targeting people looking on the internet for the type of service or product you provide, so make sure your domain is easy to remember and visitors will have no trouble finding their way back to your site when they need to. Not everyone makes it a point to save the web address of a useful website in their favourites folder. Some will try to rely on their memory.
Other points worth taking note of:
Keep your domain name as simple and as short as possible so it’s easy to remember. If your company name is to be used and still available for registration, that should be your first consideration. However, it’s also worth considering other names which may describe or relate closely to what your business does or sells.
You should register your chosen name without any delay because it’s surprising how quickly names are snapped up if they’re still available. Domain names are inexpensive so there's just no excuse for putting off buying. Even if later you decide not to use the one you first register, there’s little to lose, but you may kick yourself later if you find out that the name you wanted has been taken by someone else a few weeks or months down the line.
If you’re a UK based business or organisation and you intend to purchase a .co.uk domain name it’s also worth considering buying the other ‘top level domains’ that may be available i.e. ‘yourbusiness.com’ ‘yourbusiness.net’ to prevent others capitalising on your brand. Other TLD’s include .name, .tv, .biz, .uk.com, .org, However, the .uk .co.uk .com and .net are the main ones to obtain first.
If you find that the domain name you want is already taken then try thinking of a variation of the same name. For example, let’s say you wanted to register www.pollyspetshop.co.uk and it was already registered by another company, you might find that www.pollys-petshop.co.uk is still available. Or how about www.pollys-pet-shop.co.uk. You may even find that the .com or .net names are still available for one or more of these variations. However, take note that domain names can only contain letters, numbers and dashes, so spaces and symbols are not allowed.
It’s important to choose a domain name supplier with a good reputation. One company we like to use is 123reg.co.uk We have always found them to be very efficient and reliable. Changing nameservers or transferring names to another ISP, for example, is a simple process with their easy to use control panel. In fact, so far we have never had cause for complaint, and we have never had reason to use any other domain supplier because of their excellent service.
A good domain name supplier will always contact you when a domain name is coming up for renewal, so it’s important to keep your contact information up-to-date. Using the same domain name supplier for all your registered domain names will make this a lot easier.